Company Description: The Numbers Crunch LLC is a trusted accounting and tax advisory firm based in California, serving high-net-worth professionals and business owners. Specialising in CFO services, tax planning, and financial education, they empower clients to achieve financial confidence and business success through personalised, experienced guidance.
Before the rebrand, The Numbers Crunch faced a disconnect between their premium advisory services and their visual identity. Their aesthetic—lacking warmth and femininity—failed to resonate with their ideal audience: successful, family-oriented professionals seeking a trusted advisor.
Our Solution: The rebrand centred on aligning their visual identity with their core values of experience, commitment, and personal connection. The new style guide introduced a bright, inviting colour palette (peach, teal, and deep rose) to convey warmth and professionalism, while feminine yet strong typography balanced approachability with authority. Floral patterns and soft pencil sketches replaced generic accounting clichés, reflecting their emphasis on growth and personal relationships.
The logo system—featuring a modern wordmark and versatile submarks—ensured consistency across collateral, from business cards to digital platforms. Imagery guidelines prioritised warm, textural photos to evoke trust and authenticity.
Logo Design
Alternate Logo Design
Submark Design
Graphic Elements
Flyer Design
Business Card Design
Social Media Graphic Design
Social Media Cover Design
Outcome: With a new brand kit in place, we helped The Numbers Crunch to further develop the visual aesthetic for their business by creating a cohesive feel across all their digital touchpoints. These included a business card, promotional leaflet, social media banners and graphics.
“These are wonderful! You really captured what I was trying to say. I could not love this more… I am so happy with how this turned out!”