Company Description: Aplanty Impact is a company focused on advancing the houseplant collecting industry sustainably. Their mission is “Plants helping people and the planet prosper,” offering services like incubators, funding, community building, and digital resources, tailored for houseplant enthusiasts, entrepreneurs, and collectors.
Design Brief: The business needed a professional, sophisticated identity to reflect its goals of sustainability and authority in the houseplant industry.
Outcome: We crafted a minimalist, sophisticated brand identity aligned with Aplanty’s core values: sustainable, authoritative, and ambitious.
- Visual Identity: A sleek logo system with a dark, earthy palette (Midnight Pine, Woodland), including versatile submarks, evokes professionalism and environmental stewardship. The brandmark features a collection of exotic plant leaves, reinforcing the brand’s roots in the houseplant collector community.
- Typography: A modern sans serif for headings and a script for accents balance modernity with approachability.
- Patterns & Imagery: Leaf-cell and water-droplet motifs subtly reinforce the brand’s scientific and nurturing aspects, while curated imagery emphasises clean, high-end aesthetics.
Web Design
Logo Design
Alternate Logo Design
Submark Design
Brandmark Design
Icon Design
Letterhead & Business Card Design
Presentation Deck Design
Social Cover Image Design
Pattern Design
Icon Design
Impact: With Aplanty’s newly designed brand assets, we expanded the visual aesthetic of the business to create a cohesive look and feel across all touchpoints – both print and digital. These included a landing page, letterhead, business cards, social media banners, and a presentation deck.
The website was designed using the fresh, nature-inspired brand identity to blend professionalism with warmth. Its clean, modern layout features a spacious hero banner, clear value proposition, and intuitive sections that highlight the group’s companies, team, and initiatives. Rounded iconography, soft gradients, and subtle textures add an approachable yet credible feel.
Overall, the design communicates growth, sustainability, and innovation while ensuring a calm and engaging user experience.