Company Description: Atrium Lazar is a premier event planning company based in New York, specialising in creating exquisite, unforgettable experiences. From dream weddings to high-profile fashion shows, their mission is to deliver flawless execution with a touch of timeless elegance, catering to clients who value sophistication and bespoke service.
Outcome: To align Atrium Lazar’s branding with its elite service, we crafted a visual identity rooted in elegance and minimalism. Key elements include:
- Logo & Typography: The sleek, custom wordmark exudes modernity, while the accent font adds a touch of luxury. The logo variations ensure versatility across all touchpoints, from invitations to digital platforms.
- Colour Palette: A monochromatic scheme of black, white, and sophisticated grey reinforces timelessness, with gold accents hinting at opulence.
- Patterns & Imagery: Subtle peony and clover motifs, alongside high-resolution imagery of events, evoke the brand’s dreamy perfection – balancing artistry with professionalism.
Web Design
Logo Design
Alternate Logo Design
Submark Design
Brand Mark Design
Icon Design
Custom Illustrations
Custom Illustrations
Stationery Design
Business Card Design
Proposal Design
Website Outcome: The website redesign prioritised clarity and allure:
- Service Navigation: Clear sections like “Weddings” and “Fashion Shows” simplify exploration for diverse client needs.
- Testimonials & Portfolio: Client quotes and event galleries showcase measurable impact, such as “100% of clients reported exceeding expectations”.
By unifying aesthetics and messaging, Atrium Lazar now embodies the regal, refined experience it delivers – proving that even the most exquisite dreams can be flawlessly executed.