Company Description: WellMom is a physiotherapy practice dedicated to helping mothers heal safely after pregnancy and delivery. Their evidence-based approach combines one-on-one sessions, empowering women with knowledge about post-natal recovery, fitness, and conditions like DRA and incontinence. Their audience includes new moms, healthcare professionals, and forward-thinking corporates seeking innovative maternity care solutions.
Our Solution: The client needed a revamp to position WellMom as a forward-thinking, science-backed practice that balanced professionalism with warmth. The rebrand centered on clarity, warmth, and authority. The colour palette blends coral (feminine yet energetic) and fresh green (health and vitality), while neutral grays ensure readability. The protea-inspired patterns and muscle-tissue motifs reflect South African heritage and physiotherapy precision. The typography made up of a modern sans serif for professionalism and a script for accents – mirrors the brand’s balance of expertise and approachability.
The logo system, including submarks and icons, offers flexibility for digital and print use, ensuring consistency across digital resource guides and medical materials.
Logo Design
Alternate Logo Design
Submark Design
Brand Mark Design
Resource Guide Design
Business Card Design
Brochure Design
Referral Pad Design
Outcome: With WellMom’s newly designed brand assets, we helped further develop the visual aesthetic for the business by creating a cohesive feel across all touchpoints, whether through print or digital. These included a landing page, banner signage, promotional flyer, referral pad, business cards, letterhead and downloadable digital guide.