Company Description: The $100K EA, founded by Jessica Smith, provides specialised coaching, education, and training for CPAs, Enrolled Agents (EAs), and attorneys. The brand empowers tax professionals to scale their businesses by resolving complex tax problems, leveraging Jessica’s unique expertise from her background at a prestigious tax law firm.
Design Brief: The new brand identity, anchored in a masculine, natural aesthetic, mirrors Jessica’s values of trustworthiness, leadership, and impact. The style guide features a refined colour palette—deep blacks, warm neutrals, and cool greens—to convey professionalism and reliability. The typography is clean & modern with accented elegance for versatility.
The logo system, including primary and submark variations, ensures consistency across touchpoints, while patterns (geometric stripes, maze) add depth to digital and print collateral. Imagery guidelines emphasise minimalism and authenticity. By aligning the brand’s visual with its mission—helping tax pros “create income opportunities without hefty marketing budgets”—the redesign positions The $100K EA as a leader in its niche, ready for future growth in coaching and education.
Logo Design
Alternate Logo Design
Submark Design
Icon Design
Proposal Design
Presentation Deck Design
Social Media Graphic Design
Social Media Cover Design
Outcome: To further extend the 100KEA’s visual language, we designed print and digital collaterel pieces including a presentation deck, proposal document, course workbook, social banners and posts.
“LIVE Creative made the design process enjoyable and was able to help me overcome my decision paralysis. I had never worked with a professional design team before. The final design collateral is BEAUTIFUL! I had the pleasure of working with Lisa on 3 different branding projects and highly recommend her team.”