Company Description: The Cow Artworks was established in 2004 and is situated in Parkhurst, Johannesburg and is owned by Doreen Pfeiffer. The gallery specializes in fine art black and white photography from both national and international photographers, whose images are exclusively sold by the gallery. They have an impressive track record of over 16 years supplying art to corporates, private homes, restaurants and hotels.
Design Brief: After having built a successful business that spanned 14 years, Doreen felt that the branding needed a refresh. She also wanted to create a replica of the galley online ie a digital gallery showcasing the exclusive collection available and giving visitors the opportunity to buy online. She wanted a quirky look however at the same time it also needed an elegant and luxurious feel.
Visual Style Guide
Business Card Design
Outcome: During the brand discovery process, we could distill Doreen’s essence and the brand’s superpower. A colour palette of greys, muted blues and pinks developed, combined with various quirky submarks and patterns. The style remained elegant and luxurious by using a high-end serif font and luxurious patterns. The logo got a facelift and additional illustrations were added to the brand to create an arty, creative feel for the brand. With all the new assets an eCommerce website was developed showcasing an online collection of the gallery’s artists and their work. The physical gallery’s look and feel were captured online creating a similar experience to visiting the galley in person.
“There is no one else I would rather work with. Lisa was totally professional and extremely competent in all areas. I enjoyed the open communication; a clear understanding of my business; the creative input and her vision for creating a new corporate identity!”