Company Description: Jamie & Jessica, the dynamic duo behind Workflows for Tax Pros, removes the manual processes from small Tax Practices and standardises them by implementing an online tool called TaxDome so these businesses can have a more enjoyable, efficient and profitable practices.
Design Brief: In our thorough brand discovery journey, we tapped into the heart of Workflows for Tax Pros. The brand aspires to be seen as one-of-a-kind, uplifting, trustworthy, and supportive, with a relaxed yet engaging tone that resonates with tax professionals using or exploring TaxDome. They’re after an image that’s both warm and cutting-edge, complemented by vibrant and playful colour schemes.
The first step was to create a mood board to establish a visual aesthetic for the brand. From there an inviting, connected, playful logo style was developed. Gear icons and circular arrows were used as visual elements to symbolise the brand’s essence. A colouful palette was created along with additional brand submarks and icons. Flowy, organic, feminine-inspired patterns also formed part of the final brand toolkit.
Logo Design
Submark Guide
Monogram Design
Icon Design
Course Workbook Design
Presentation Deck Design
Social Media Cover Design
Social Media Graphic Design
Outcome: With a new brand kit in place, we helped Jamie and Jessica to further develop the visual aesthetic for their business by creating a cohesive feel across all their digital touchpoints. These included a infographic, a course workbook, a presentation slide deck, email newsletter banners, course banners, social media banners and graphics.
“LOVE IT ALL!!! So excited to see it all come together! This is why I need you guys and your design expertise!”
“I wanted to thank you for all the beautiful work you’ve done for us. This has been a new experience for me and it’s been enjoyable working with you.”