Company Description: Shelley J Whitehead is a specialist relationship coach & author based in London, UK, who helps people across the world heal broken hearts and build healthy relationships. She offers coaching and support on dating as well as relationship-building skills and how to find love.
Design Brief: Shelley had an existing brand and website, but she needed a rebrand to match her transformation and offerings. The brief was to embody Shelley’s world: earthy, grounded, light-filled, nature-inspired, and sensually magical. Ideally, the brand and website should capture the spirit of sitting with Shelley in the healing space, which in physical terms might feel like a beautifully decorated room overlooking a garden and fields through French doors, with light pouring in, full of freshly cut flowers and a gentle oud aroma, and with a sense of stillness, peace, and clarity.
With the above in mind, we set out to create a mood board and the rest of her nature-inspired assets, which included a new logo, submarks, patterns, sacred geometry-inspired icons, brand fonts, and an earthy colour palette with a touch of gold.
Website Design
Logo Design
Submark Design
Icon Design
Book Cover Design & Typesetting
Letterhead & Business Card Design
Social Media Graphics
Outcome: With all the brand elements in place, we brought a bespoke website to life, encompassing all the newly developed designs. We used nature-inspired imagery, soft earthy tones, and flowy slow-moving elements. The aim was to create a sense of calm and to portray the gentleness one experiences in Shelley’s presence.
“LIVE Creative created my brand identity and website with creativity, competence, tenacity, and intelligence. I trust them implicitly and have already recommended them to many people in my personal network. If you’re looking for a switched-on, kind-hearted, super-smart individual who can handle your precious brand with confidence, Lisa is your person. She and her team have my golden stamp of approval.”