Company Description: April Ray is a website designer, based in Mayfield, Kentucky, with a passion for helping entrepreneurs create websites designed to turn visitors into customers.
She’s been designing websites and marketing plans since 2009 when she started her career in higher education. After more than twelve years in web design and marketing, she decided to step away from my position as Director of Marketing at a Kentucky college and start April Ray Creative.
Design Brief: April wanted her rebrand to exude a sense of warmth and possibility, akin to the first sip of a perfect cup of coffee. Through our in-depth brand discovery process, we established the foundation for the brand’s visual identity, a harmonious blend of mature femininity and professional confidence, with a colour palette that includes pink, rose gold, and deep forest green. Sparkles, dots, and natural elements like flowers and leaves are seamlessly integrated into the design, reflecting the brand’s core values of balance, efficiency, and harmony.
We started the creative process with a mood board, followed by an elegant, friendly logo design with a leaf element incorporated. From there, we designed the rest of April’s new brand kit to equip her with everything she needed to communicate her brand essence visually.
Logo Design
Submark Design
Graphic Element
Icon Design
Letterhead Design
Business Card Design
Social Media Cover Design
Social Media Graphic Design
Outcome: With April’s newly designed brand assets, we helped her further develop the visual aesthetic of her business by creating a cohesive feel across all touchpoints, whether through print or digital. These included a business card, letterhead, social media banners and post templates!
“I had the great pleasure of working with Lisa & her team at the start of 2022. As a web designer, I kept telling myself that I would rebrand my business at some point. But the busyness of life and being unsure of what to do held me back.
Having an outsider pier into my business truly helped me understand how I wanted my brand portrayed. Lisa has an incredible discovery process to learn about you and your brand. It was more than just colors and fonts. She peels back the layers of your business to find out the true feeling your new branding will give to your audience. This process gave me such great insight into my own brand.
It was a great collaborative experience and I will definitely be referring clients any time I can!”