Company Description: Tax Savvy Jessica is a boutique tax strategist specialising in proactive tax reduction for 6- and 7-figure female coaches and consultants. Her mission is to simplify complex tax strategies while ensuring IRS compliance, helping clients save thousands annually and invest in their financial wellbeing.
Design Brief: The rebrand focused on aligning Jessica’s visual identity with her core values—trustworthiness, knowledge, and refinement. The style guide introduced a clean, contemporary palette of blues and grays, conveying professionalism without sterility. Custom logos and submarks emphasised her name for personal connection, while minimalist patterns and modern sans serif typography balanced approachability with authority. Imagery guidelines prioritised authenticity, blending personal photos with high-resolution stock visuals to humanise her expertise.
Logo Design
Alternate Logo Design
Submark Design
Resource Guide Design
Presentation Deck Design
Social Media Graphic Design
Outcome: With Jessica’s newly designed brand assets, we helped her further develop the visual aesthetic of her business by creating a cohesive feel across all touchpoints, whether through print or digital. These included a proposal document, tax tip guide, speaker profile, presentation deck, email signature, social banners and posts.
“LIVE Creative made the design process enjoyable and was able to help me overcome my decision paralysis. I had never worked with a professional design team before. The final design collateral is BEAUTIFUL! I had the pleasure of working with Lisa on 3 different branding projects and highly recommend her team.”