Creative Modern Branding and Web Design for IT start-up – Fluid Intellect

Company Description: Fluid Intellect is the brainchild of Samantha Singh, experienced IT professional and strategically-minded motivator of teams. Specialising in strategic alignment and project rescue in financial services, Samantha understands multi-faceted tech problems and can help drive them to a workable, business-aligned solution.

Design Brief: Being a new start-up Samantha required a new brand identity and website for her business. She wanted her branding to reflect innovation, and to have a modern and creative feel to it, whilst still being premium and professional to connect to her target market of c-level executives. She wanted us to use bright colours that would also appeal to the young tech market.

Fluid Intellect Website Mockup

Web Design

Fluid Intellect Logo

Logo Design

Fluid Intellect Logo

Letterhead Design

Fluid Intellect Logo

Visual Style Guide

Outcome: Through our brand discovery process, we distilled her essence and uncovered the brand’s superpower. The first step was to create a mood board to establish a visual aesthetic for the brand. From this a modern geometric logo was developed, this was balanced by adding a script font to the angular shapes, creating a balance between the tech world and Samantha’s feminine energy. A bright, colouful palette was developed along with additional brand icons. This enabled us to create a fresh, modern website that captured the brief as closely as possible.

“Thank you so much for your patience, professionalism and for my beautiful website. I’m so glad that I got to meet you, and working with you has really helped in many more ways than you realise. In the end, everything turned out to be exactly what I was aiming for!”

Samantha Singh

Director, Fluid Intellect