Company Description: Fluid Intellect is the brainchild of Samantha Singh, experienced IT professional and strategically-minded motivator of teams. Specialising in strategic alignment and project rescue in financial services, Samantha understands multi-faceted tech problems and can help drive them to a workable, business-aligned solution.
Design Brief: Being a new start-up Samantha required a new brand identity and website for her business. She wanted her branding to reflect innovation, and to have a modern and creative feel to it, whilst still being premium and professional to connect to her target market of c-level executives. She wanted us to use bright colours that would also appeal to the young tech market.
Visual Style Guide
Outcome: Through our brand discovery process, we distilled her essence and uncovered the brand’s superpower. The first step was to create a mood board to establish a visual aesthetic for the brand. From this a modern geometric logo was developed, this was balanced by adding a script font to the angular shapes, creating a balance between the tech world and Samantha’s feminine energy. A bright, colouful palette was developed along with additional brand icons. This enabled us to create a fresh, modern website that captured the brief as closely as possible.
“Thank you so much for your patience, professionalism and for my beautiful website. I’m so glad that I got to meet you, and working with you has really helped in many more ways than you realise. In the end, everything turned out to be exactly what I was aiming for!”