Company Description: Oak Leaf Café is a restaurant located in Knysna and owned by a dynamic sister-duo – Leeanne is a creative entrepreneur and Sandy, a talented chef. Their speciality is delicious home-style cooking for all dietary requirements, with a focus on sustainable and ethically sourced ingredients, with each plate lovingly crafted & beautifully presented.
Design Brief: They had an existing logo and website but wanted to do a brand refresh to better reflect the restaurant’s energy as well as their own. They also required various brand collateral items like a new summer menu, wine list, business and loyalty cards, letterhead, vehicle branding, name badges and staff uniforms.
Visual Style Guide
Menu & Wine List Design
Loyalty Card Design
Business Card Design
Outcome:Through a mini brand discovery, we revamped their logo and extended Oak Leaf’s visual identity by creating various submarks, icons, patterns and other brand elements. With the new brand kit in place we could design all the collateral they required, giving every touchpoint a refreshed and ‘authentically them’ look. The website was designed with their brand essence at the core, featuring their team, the journey of how they started Oak Leaf; and showcasing their hearty home-style brunches, gourmet deli and artisan coffees.
“We are so very proud to introduce our new website which features our refreshed brand. A very big thank you to Lisa and her team at LIVE Creative for bringing our online presence in line with our offering at Oak Leaf Cafe. You’ve created a very accurate portrayal of what one may expect from their visit to Oak Leaf Cafe – a very beautiful and enticing digital window display!”