Company Description: Brandheart provides personal leadership branding services for executives, senior managers, and corporate teams. Founded by Robyn, a seasoned branding strategist with 25+ years of corporate experience, Brandheart helps leaders transition from ambition to meaning by refining their authentic voice and impact.
Design Brief: Robyn needed our support to refresh her brand identity and website, ensuring its intuitive and minimal personality came through clearly across all touchpoints. To reflect the brand’s premium positioning, we focused on capturing its depth – rooted in discernment, warmth, and sacred geometry – and aligning that richness with the expectations of a high-calibre audience.
Outcome: The rebrand focused on aligning visuals with Brandheart’s core values:
- Visual Identity: A midnight blue and gold palette conveyed professionalism and treasure – aligning with the brand’s mission to “unearth buried potential.” The heart logo, encircled by a sacred geometry-inspired trademark, symbolised authenticity and purpose.
- Typography: A clean sans serif typeface combined with a distinctive script, balanced modernity with approachability, mirroring the brand’s “subtle yet complex” tone.
- Brand Elements: Patterns and textures, like sacred geometry, reinforce the brand’s introspective qualities.
- Website: A streamlined navigation highlighted service tiers with clear CTAs. Client testimonials and Robyn’s storytelling reinforced trust, while the free guide opt-in leveraged lead generation.
Web Design
Logo Design
Alternate Logo Design
Submark Design
Icon Design
Stationery Design
Presentation Deck Design
Course Workbook Design
Social Media Graphics
Impact: The cohesive branding strengthened Brandheart’s appeal to executives and corporate clients. The visual brand identity and website showcase a refined identity that aligns with the brand’s mission to help leaders unlock their potential.
“Everything looks fantastic! Yet again, you’ve taken my brand to another level. Thank you so, SO much!”