Company Description: Wholeheartedly Sandy is a start-up dedicated to creating wholesome, ethically sourced foods that nourish the body and planet. Targeting health-conscious consumers, the brand combines feminine elegance with eco-friendly values to offer nutritious, flavourful alternatives to mass-produced snacks.
Outcome: The new identity reflects warmth, purity, and eco-consciousness through a palette of sage green, light brown, and deep red (inspired by the brand’s heart motif). Flowing cursive typography and delicate heart patterns reinforce its feminine, artisanal personality, while the tagline “Lovingly hand-crafted food” underscores its handmade ethos. The logo suite, including submarks and heart icons, ensures versatility across packaging and digital touchpoints.
Web Design
Logo Design
Brand Mark Design
Submark Design
Packaging Design
Packaging Design
Packaging Design
Website Outcome: The web design emphasises freshness and simplicity, with earthy imagery and gradient overlays in brand colours. Key sections highlight the brand’s mission and ethically sourced ingredients, building trust.
The cohesive branding elevated Wholeheartedly Sandy’s market presence, aligning its visuals with its values of integrity and sustainability. The style guide’s strict colour and font systems ensure consistency, while patterns like “Eco Fabric” and “Stamp Hearts” add whimsy to digital media and packaging – turning customers into advocates for its wholesome mission.