Company Description: Karoo Poort Guesthouse provides luxury accommodation in Worcester, South Africa, nestled between mountains and serving as a gateway between the Cape Winelands and the Karoo semi-desert.
Design Brief: The client wanted the new guesthouse’s branding to combine professionalism with playful wit (e.g., “French meets Karoo farm style”). The branding needed to shift perceptions from “just another guesthouse” to a memorable destination that appealed to discerning travelers seeking both comfort and adventure.
Outcome: The new branding centered on a bespoke visual identity that harmonised French elegance with Karoo authenticity. The logo combines a refined serif font with playful icons (grapes, sheep, windmills, mountains), while the colour palette – rust, teal, and soft pink – evokes the landscape’s warmth and sophistication. Patterns like semi-circles and vintage tiles add whimsy, mirroring the owner’s upcycled décor.
For the website, we highlighted their unique selling points: lush gardens, themed rooms, and local partnerships. Clear navigation and immersive imagery showcase the property’s charm, while the blog section underscores their expertise in regional history and wine – aligning with future plans for guided tours.
Web Design
Logo Design
Submark Design
Icon Design
Submark Design
Letterhead Design
Business Card Design
Packaging Design
Signage Design
“Wow Lisa – how on earth am I going to choose – your team’s ideas are amazing and each one is something special! Thank you so much for the options and explanation on how we can expand the colours and stamps.”
“The website is absolutely stunning!!! I love the look with the illustrations and the variety of fonts!”