Bold Coral and Green Branding and Website Design for Professional Development Coach – Petra Laranjo Global

Company Description: Petra Laranjo Global is a purpose-driven business that helps organisations & employees step into their potential for impact and influence through training & development programmes, consulting and cause driven marketing, supported by their diverse network of specialists.

Design Brief: Petra required a complete brand identity designed for her company as well as a website. Her brief to us was that she wanted a site that was “light, alive, fresh, vibrant, inspiring, contemporary” AND absolutely must include a tropical element – that last point was non-negotiable!

Mood Board

Website Design

Website Design

Logo Design

Visual Style Guide

Outcome: With the brand discovery process we were able to clarify Petra’s values, her company’s mission and vision, and the overall look and feel she was looking for on her website. After distilling her brand essence we created a mood board, using colours, textures and imagery which set the tone for the rest of the creative work. Next up we designed a company logo, as well as a visual style guide, made up of the main logo, alternative logo, submarks, font selection, colour palette, patterns and brand elements. This was used in the web design process, where the aim was to create a website that represented the company’s focus with Petra’s style and heart displayed throughout the site.

“You can’t go wrong with LIVE creative! They can help you with your corporate brand ID, create a beautiful mood board according to your references and then translate it into a website beyond your expectations – they did for me! Ladies, THANK YOU for exceptional service, attention to detail and care along e-v-e-r-y step of the journey!”

Petra Laranjo

Director, Petra Laranjo Global