Company Description: Ana-Lize Drummond, owner of Coelho Coaching, is a Business Teams Coach who helps businesses who want to maximize profits build cohesive high performing teams, without impacting their current workflow. Unlike other Business Team Coaches her business stands out by holding stakeholders accountable and challenging them to become game changers.
Design Brief: With an existing logo design in place, Ana-Lize was ready to take her brand online. We recommended our brand discovery process to capture her brand’s essence which would become the foundation of all her visual design going forward. On her website she wanted to showcase her services and expertise, while also offering her website visitors free guides which they can download.
Mood Board
Photoshoot Recommendation
Website Design
Website Design
Alternative Logo Design
Visual Style Guide
Lead Magnet Design
Outcome: Through a mini brand discovery process we distilled the values of the business as well as what Ana-Lize stands for. From a shared Pinterest board, we created a mood board that includes the look and feel of the brand. Alternative logo layout and submarks were designed so that the brand could use these on different digital media, keeping the look of the brand consistent at every touchpoint. Finally, a visual style guide was created, containing the logo variations, fonts, colour palette, patterns and brand elements that will form the foundation of the brand’s design going forward. A photoshoot guide was created to give direction to the team who will capture Ana-Lize’s essence and style on camera. With professional photographs in hand, we could proceed with her website design, using the mood board as our foundation to communicate Ana-Lize’s message, energy and vibe to her audience. Finally, we designed her lead magnets and integrated this into the site, which captures a visitor’s email address in exchange for a free downloadable guide.
“Although I already had a logo and my colour scheme, Lisa recommend that they assist me with a mini brand discovery and oh my word was I blown away with the detail that she went into but more than that how she captured and understood who I am and what I stand for. I would have in a million years never come up with this and I am totally in love with what she did!”