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Moving Forward

Congratulations, your website is live! Here are a few tips and recommendations to ensure it gains visibility and is kept safe.

1) Spread the Word

Now that your website is live, it’s important to find ways to drive traffic to it. This will help Google index it faster and start improving your SEO rankings immediately. Here are some ways to get people to visit your website:

 

  • Email Newsletter – if you have a newsletter or email list, be sure to let them know that your new site has launched and even more importantly, how your products/services can help their business or add value to them. Mailchimp is, from my experience, one of the best ways to handle newsletters and email lists.
  • Social Media – use your social networks (like Facebook, LinkedIn, Instagram etc.), family or coworkers to get the word out. You’ll be surprised how far one post can travel when it’s shared and liked on these networks.
  • Word of Mouth – this is still the most powerful form of referral. If you are as excited as we are about your site now being live, tell everyone around you! The more people talk about and visit your site the better.

2) Ask for Reviews

Online reviews are more important than ever. When a business is googled and found online, users will look at reviews almost immediately. There are many different ways to get reviews and here are some we recommend:

  • Google Review – (Only applicable if you have a Google My Business listing) receiving Google Reviews is highly recommended as these show up when somebody finds your site from an internet search. Ask your customers to Google your business and then leave a review OR you can send them directly to the review page by generating a direct link here. It’s super handy 🙂
  • Facebook Reviews – Facebook reviews are also great and are now also a reputable spot for customer reviews. Don’t be afraid to ask your customers to leave a review on your Facebook page and have them share it with their friends.
  • Testimonials for your Website – now that your site is live, we recommend continuing to gather as many testimonials as possible and then showcase these on the site. If you don’t currently have any on your website, it would be a good idea to gather 3-10 good, personal reviews if you can. These could be obtained, via email or off your Google reviews page or from Facebook. We can then add these to your testimonials page. Visitors will often look for reviews when on your website as well as elsewhere before making a purchase, calling or emailing you. We recommend putting the best ones on your website, if we haven’t already done so.

 

3) Keep Things Fresh & Updated

After your website has been live for awhile, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

 

  • Change Out Images – we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the visitor, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
  • Colours/Layout – if your site has been live for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
  • Keep Things Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information, (or an individual’s image on the website who no longer works for you) on the website, as it’s often the first port of call. Keep your website updated and ensure that it reflects your business and brand in its current form.

4) Keep Your Site “alive” by Creating Content

A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – i.e. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here are some ideas on how to ensure your site is considered “alive”:

 

  • Blog – many people think blogging is overrated and useless but the facts show differently. Websites with blogs generally drive 30-40% more traffic than those that don’t have a blog. Google will often pick up blog posts before picking up major website pages. If you produce good, lasting blog posts that are well thought out and valuable to your customers, you will drive traffic to your site. As mentioned above, don’t hesitate in using your social media presence and your network to get the word out. It’s worth maintaining a solid active blog to grow your online presence and drive traffic.
  • New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built on to. Again remember to use your social media presence to repost your site mentioning that you have updated images, content, new blog posts, etc.
  • Updated Content – if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show Google that your site is being worked on and is “alive!”

5) Protect & Maintain Your Website

Over 50% of all web traffic is currently made up of spammers, bots, malware and hackers. If you haven’t already asked us to care for your website, we highly, highly recommend you do. Websites are frequently hacked and most of the time, for no reason other than a hacker thousands of kilometers away just happening to find a way in or a web spider getting through a hosting company’s firewall, etc. If your site isn’t protected and secured, it’s only a matter of time before there will be a breach. Our Website Care Plans let you (and us) sleep better at night knowing that your site is protected and cared for.

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Not only does it make us feel good, but it goes a long way with our potential future clients 🙂